Jakarta, 31 March 2026 - Plataran Indonesia initiated and launched HOPE: Home of Peaceful Escape, a wellness-centered concept that brings together an immersive and more integrated way of experiencing its destinations. As a homegrown brand recognised as the pioneer of Home of Next-Level Indonesian Hospitality and a True Indonesian Icon, Plataran presents a series of curated stays across its destinations, catering to the growing demand for slower, more laid back, wellness-led travel. More than a collection of stays, HOPE reflects a holistic approach to hospitality, where nature, culture, and wellbeing are experienced as one continuous journey.

The campaign is delivered seamlessly as an integrated experience across key destinations including Plataran Borobudur, Plataran Bromo, Plataran Puncak, Plataran Menjangan, Plataran Ubud, and Plataran Komodo, supported by Plataran ecosystem and collaborations with esteemed partners, including transportation providers and financial institutions. Each property reflects a different side of Indonesia, from highland landscapes to coastal settings, allowing guests to choose how and where they want to spend their time through Plataran's tailor-made and personalised experience, staying true to its distinctive approach to hospitality. Rather than following a fixed program, HOPE allows guests to structure their stay around rest, outdoor time, or simple activities that suit the setting.

Stay experiences under HOPE are designed for individuals, couples, and travelers seeking space away from an uncertain world, while also welcoming families and corporate groups, including curated C-suite retreats tailored for senior executives and top-level leadership gatherings. The packages combine comfortable accommodation with access to nature, cultural encounters, and wellness-oriented offerings that can be enjoyed at a personal pace. Across all destinations, the focus remains on giving guests time and space, allowing for a more restorative way of experiencing each stay.

“At Plataran, we hope to remain positive yet realistic in this uncertain world. That is why we launch HOPE, to invite guests to experience a stay that supports both body and mind,” said Yozua Makes, Founder and CEO of Plataran Indonesia. “Through HOPE, we offer a place where guests can step away from constant demands, reset, and experience Indonesia in a way that feels genuine.”

HOPE reflects Plataran's philosophy of “Hospitality with Impact”, where every stay supports a wider contribution. This includes efforts to protect the surrounding environment, sustain cultural practices, and work closely with local communities. These principles are carried through the brand's DNA of Nature, Culture, and Community, which informs how each property is developed and operated. Through this approach, each destination is developed and operated with a clear focus on long-term value, not only for guests, but for the places that host them.

As a homegrown Indonesian brand and a leader in the hospitality industry, Plataran continues to strengthen its presence through a more defined approach. With HOPE, Plataran takes a clear step forward, bringing its destinations together as a unified expression of wellness, nature, and culture for today's traveler.