CANCÚN, Mexico — March 25, 2026 — Sunset World Group announced the appointment of FerrConn to lead public relations, along with marketing and business development initiatives for the Tour & Travel segment in the United States, as part of its strategy to expand brand visibility and strengthen industry partnerships across the U.S. tourism market.

Under the partnership, FerrConn will manage media relations and brand communications to increase Sunset World Group's presence among U.S. travel media and industry audiences. The agency will also support marketing and commercial initiatives aimed at the travel trade, focusing on relationships with travel consortia, travel advisors, and other distribution partners.

The collaboration aligns with the company's broader strategy to diversify distribution channels and deepen engagement with the U.S. travel industry. Sunset World Group operates a portfolio of all-inclusive resorts across Cancún, Riviera Maya and Playa del Carmen, welcoming travelers seeking vacation experiences in the Mexican Caribbean.

“This collaboration represents an important step in strengthening our presence in the United States while continuing to evolve our commercial strategy,” said Dr. Martha Richardson, Corporate Director of Operations at Sunset World Resorts and Vacation Experiences. “FerrConn's expertise in hospitality communications and travel trade development will help us expand our reach and strengthen relationships within the U.S. tourism industry.”

“We are honored to partner with Sunset World Group, a company with a long-standing legacy in the Mexican Caribbean tourism industry,” said Florian Connert, co-founder of FerrConn. “Our focus will be on increasing the brand's visibility across U.S. media while building stronger connections through the travel industry community.”

About Sunset World Group

Sunset World Group is a Mexican family-owned hospitality company founded by pioneers who helped transform Cancún into one of the world's most sought-after tourism destinations. With more than 30 years of experience, the company operates six family-oriented all-inclusive resorts in the Mexican Caribbean: Sunset Royal Beach Resort, Sunset Marina Resort & Yacht Club, Sunset Fishermen Beach Resort, Ocean Spa Hotel, Laguna Suites Golf + Spa and Hacienda Tres Ríos Resort Spa & Nature Park, located in Cancún, Riviera Maya, and Playa del Carmen.

Committed to environmental conservation, Sunset World Group has implemented an Energy Efficiency Program across its properties and powers all its resorts with clean, renewable energy generated at Mexican wind farms and geothermal plants, reducing its carbon footprint while continuously enhancing its activity and gastronomy programs for its members and guests.

About FerrConn

FerrConn is a communications, marketing, and public-relations agency specializing in hospitality, travel, and tourism. FerrConn integrates marketing, sales, and PR to deliver measurable growth through strategic insight, creative storytelling, digital innovation, and media relations. With deep expertise in resort branding, destination marketing, and hotel communications, FerrConn helps global hospitality brands strengthen reputation, expand market reach, and inspire meaningful connections with travelers and trade audiences.

Media Contact:

Silvia Ferrer | PR Director |Silvia.Ferrer@ferrconn.com