Ready or not, AI search is already reshaping how travellers discover, research and book accommodation, travel and experiences. From Google AI Overviews and ChatGPT to AI-powered booking engines and social discovery platforms, the traditional path to purchase is disappearing fast.

To help hotel, travel and tourism operators understand and adapt to this shift, Fastrack Digital has released a new on-demand webinar:
“How Travellers Will Book in an AI World – And What You Must Do Now to Stay Visible.”

The webinar unpacks how AI is changing search behaviour, why traditional SEO alone is no longer enough, and what accommodation businesses must do today to protect and grow direct bookings in an AI-driven world.

What the webinar covers

Participants will gain practical, real-world insights into:

• How traveller search and booking behaviour has fundamentally changed

• The rise of AI search and why GEO (Generative Engine Optimisation) is replacing traditional SEO

• Which platforms are now influencing traveller decisions – including Google, TikTok, OTAs and AI assistants

• Why many accommodation businesses are already becoming invisible in AI search results

• How to ensure your website, content and brand are discoverable by AI

• Practical steps to make your website and content “AI-ready”

• A clear action plan outlining five things businesses can do now to get ahead of competitors

Presented by Adrian Caruso

The webinar is presented by Adrian Caruso, Founder and Managing Director of Fastrack Digital, Australia and New Zealand's leading hotel, travel and tourism digital marketing agency and a recognised Direct Revenue Growth Expert and AI & Digital Marketing Leader. 

“AI search isn't coming – it's already here,” says Caruso. “Travellers are no longer searching the way they did even 12 months ago. If accommodation businesses don't adapt their websites, content and digital strategy now, they risk losing visibility, traffic and direct revenue to competitors who do.”

Watch the webinar on demand

The webinar is now available to watch on demand and is designed for:

• Hotels and resorts

• Holiday parks and accommodation groups

• Short-stay and holiday rental operators

• Tourism and experience providers

👉 Watch the on-demand webinar now here