With 'girl gang' breaks on the rise, Visit Wales has launched four new female-focussed itineraries with a focus on wellbeing, adventure and meaningful multi-generational get-togethers.

Female group travel has become a key travel trend for 2025. Visit Wales data shows the hashtag #GirlTrip has been viewed more than 7m times on TikTok in the last 120 days. On Pinterest, “Girls Trip” has seen a 20% year on year increase and 38% increase in mentions across social platforms - as well as spawning millions of the 'when the girls trip leaves the group chat' memes.

The four new itineraries can be explored on Visit Wales' website and feature a host of activities from jumping in seaweed baths and steaming beachfront barrel saunas in the stunning coastal landscapes of north Wales, to sampling freshly foraged seafood in Pembrokeshire restaurants, dancing in a silent disco at the national museum in the Welsh capital or indulging in a book club break in Hay on Wye. The itineraries are part of Visit Wales' wider campaign inviting people to 'feel the hwyl'- a deep state of joy that comes from being totally immersed in the moment.

Star of BBC smash hit TV series The Traitors, 24-year-old Elen Wyn, a translator and opera singer from north Wales, says Wales is the perfect place for a girls' trip and she would be delighted to host Traitors villain Charlotte, who adopted a Welsh accent throughout the series to soften her ruthless tactics.

Elen said: “Charlotte told me she's more familiar with south than north Wales, so I would want to take her up there, to Llanddwyn Beach, which is beautiful and Mynydd Parys is strange but unique. I think Charlotte could do with chilling out a bit, so we would head to the beach and mountains.

“I'm in touch with Livi, Minah and Leanne and I'd love them to see the real Wales too. I would take them all to Barry Island – there were lots of Gavin and Stacey fans in the castle, so they would enjoy that.

“Charlotte tried to avoid me in the castle, because she was worried I would spot her accent and become suspicious, so I think we've got lots of catching up to do to get to know each other properly.”

Since moving to Cardiff to study three years ago, Elen's 'genod,' or girls, in north Wales make much more effort to come together for a catch up.

“I'm definitely the organiser!” says Elen. “Wales is perfect for a girls' trip because there are so many places to relax like going for a walk round Roath Park Lake while Cardiff's St Mary Street is great for partying. My younger sister Beca and I love trying one of the many, many great restaurants here. I love the balance between being mindful and doing something totally exhilarating like swimming in the sea at Church Bay in Cemlyn or climbing Pen y Fan.

“I take mindfulness very seriously – for the mind, mental health and for the body. It makes you feel so good. I love chilling on the balcony after a day in the spa at Voco St David's – the views over Cardiff Bay are something else. Beca and I are booked into the spa at Dylan Coastal Resort next month and I can't wait for the trip to Laugharne, after a friend recommended we try it.

“I have lots of groups of female friends who enjoy different types of breaks and being the middle of three sisters, we love getting away together or going for a hike in the gorgeous north Wales mountains or along the coast and beaches.

“I'm familiar with most parts of Wales, because of my competing in Eisteddfods since I was little. From caravanning with the family at Eisteddfodau to winning for my solo last year, I have so many Eisteddfod highlights.”

One uniquely Welsh venue embodying the modern-day trend for women travelling in groups and looking for modern day wellness and connection is The Dreaming, a wellbeing retreat nestled in the heart of the Elan Valley in Wales, brought to life by Welsh singer-songwriter, Charlotte Church.

Starting life as a 15th-Century monastery, and later owned by another iconic Welsh woman, Laura Ashley, who ran her global interior design business from the house, The Dreaming site now offers day retreats that allow guests to slow down and reconnect with the nature of the area, which includes waterfalls, ancient forests and an international Dark Sky reserve for stargazing: to overnight stays providing longer opportunities for guests to heal and reconnect with themselves in the bohemian-luxury surroundings of the estate.

Specific packages on offer at The Dreaming include a Mother Daughter Retreat; a Queer Retreat and a Muslim Women Retreat.

Female focussed group events in Wales are also building in popularity, with the world's largest female-only ultra-marathon, She Ultra, set to take place in the Llyn Peninsula in North Wales in April and attracting a record 1,800 entrants from around the world.

Organiser Huw Williams said many women would be travelling with groups of friends to attend and see the event, which raises money for women's cancer charities, as more than a just a race.

He said: “The majority of the women are walkers and hikers and then you've got about 20 per cent who are runners. Women are coming from all over the UK, Italy, Portugal, Poland, France, Greece and America. It is going to be such a great weekend for the women and the local community.”

The four new itineraries can be explored on the Visit Wales website Girls' weekend getaway in Wales | Visit Wales

 Ends

For more information contact:

Sarah Wise – Sarah.Wise@workingword.co.uk / 07891040082

Lydia Lambert – Lydia.Lambert@workingword.co.uk / 07498 977 281